As we all know, advertising is pervasive in all kinds of apps.
recently, the major departments concerned have made a heavy blow.
In the past, many machine friends were complaining about advertising problems, and they were all repaired one by one.
First, some time ago, the relevant departments took the initiative. In view of the increasingly rampant App screen advertising in the past two years, a wave of centralized rectification came directly.
although there are many apps, there will still be a certain amount of advertising time.
But in the past, those advertising methods used words, full-screen pictures, videos, twisting mobile phones, etc. to induce users to jump.
basically, with this rectification, it was killed.
Then, there is the pop-up advertisement of PC software named by Jiangsu Consumer Protection Committee, and the named enterprises are required to make timely rectification.
Among them, 36 security guards, who were often criticized by netizens for too many advertisements in the past, took the lead in completing the rectification.
At present, the 36 Guardian Extreme Edition without advertisements has been fully launched.
These two points have been mentioned in previous articles, and I believe many computer friends should still remember them.
However, when it comes to App advertisements, I don't know if you have found them:
Except for those inside the App, which people have been complaining about all the time, in fact, they don't even let go of icons now.
even hanging advertisements on App icons has become a normal state in the industry.
Take e-commerce apps as an example. During the annual shopping festivals such as 618, double 11 and Double 12, "Changing Skin" has become a reserved program.
and often, it starts one month before the shopping festival, and it lasts for two months.
everyone is afraid of us, so they forget to buy it in buy buy.
For mainstream take-away apps, besides ordering take-away, they also want to get involved in booking hotel tickets, buying food, housekeeping services, etc.
So, in order to let you know that it's not just about ordering takeout, it's normal for everyone to hang slogans on the App icon.
The same is true for video platforms. Seeing that the video copyright is now divided up by various companies.
It is said that if you want to watch movies as you like now, you can't miss any apps such as Aiyuteng.
And the platforms are even more afraid that you will go to the wrong place, and just hang their most popular variety shows or TV series on the icon.
boy, that's really sweet. .
in addition, "hanging activities" is a set of apps that like the whole thing no matter what type.
Speaking of this, Brother Ji still remembers the "App Money Contest" during the Spring Festival this year.
Since Tik Tok was divided into 2 billion yuan, it has been rolled up directly.
Aauto Quicker's 2.1 billion, Baidu's 2.2 billion, and Pinduoduo's 2.8 billion ...
Even LeTV, which is heavily in debt, never forgets to rub a wave of enthusiasm.
I can't afford to send money, but people owe a lot. Directly hanged a debt of 12.2 billion, and at that time, I looked silly at Brother Ji.
however, the geese, one by one, have been publicized, and all of them have made a huge momentum.
actually, it's not that simple until everyone is really ready to share the money.
one by one has to complete all kinds of varied tasks, and then we can talk about dividing the money.
even if everyone is serious about participating, the final result is basically a fierce operation, and finally the account will be 1.5 yuan ...
To put it bluntly, how much is the so-called share?
It's just a way for merchants to attract people and take the time to use it.
and what's most annoying is that many of these time-limited icon advertisements are hot-updated.
what does hot update mean? Even if you don't update the version, it can quietly change it for you ...
Is that it? Of course not.
in addition to these limited "skins", there are of course permanent ones.
no matter what videos, sports, news and other various apps, they also like to send money to users.
Of course, the routine is the same as that mentioned by Brother Ji. The pattern may change, but the advertisement will always be there.
even more outrageous are some dating apps.
All kinds of slogans of chatting nearby and video chatting are properly filled with X hints.
to put it bluntly, advertising icons is to induce users to click.
and many logo that were pretty good originally became ugly and low because of these messy advertisements.
if there are many apps downloaded from mobile phones, the full-screen advertisements will be even more smoky.
on the internet, brother Ji often sees netizens voicing this behavior.
In order to resist this behavior, netizens have tried their best.
Changing the theme, changing the Root icon, etc. is ok, but it always loses the flavor of the native icon.
so there is no other way besides these methods?
not really. recently, Google has issued a new regulation for the apps in the Google Play store.
it's a blow to these apps who like the whole flower.
To sum up briefly, Google's new regulations mainly put forward the following three new rules:
Moreover, all apps in the Google Play store must be followed.
from September, any App that does not meet the requirements will be removed from the Google Play store.
at the same time, Google also gave some concrete examples to meet the above requirements.
any of the following misleading elements such as "free" and "ranking first" are all unqualified.
(unqualified case 1)
(unqualified case 2)
And a qualified App should be like this:
There is no long name, and there are no advertising elements.
that is, from September.
apps downloaded from Google Play should no longer contain the icon advertisements mentioned by Brother Ji.
No matter what extreme version of the App is, or shopping festivals such as 618 and double 11, those annoying advertisements are all killed at one time.
although, at present, this regulation of Google is only for apps downloaded from Google Play.
at present, Apps downloaded from major domestic app stores will not be restricted.
but, in the final analysis, it is a good start for the market.
As Brother Ji mentioned earlier, recently, all major departments are cracking down on all kinds of App chaos.
including the time before 618, the relevant departments also held a guidance meeting.
In view of the annoying short message marketing behavior of the e-commerce platform "618" in the past, some regulations have been made.
maybe, in the near future, the App in the domestic application market will usher in a similar rectification.
As for Apple, in the past, people may always think that the App Store is more standardized and safer than Google Play.
but this time, Google is ahead of apple.
if this action of Google can attract the attention of other parties, it will certainly be excellent for our users.