Ximei suggested that the road passenger transport industry should focus on two aspects in coping with the impact of the epidemic. One is to speed up the transformation of road passenger transport routes, and the other is to cooperate with other industries to win.
traditional road passenger transport transformation
with the acceleration of urbanization and the rapid development of mobile internet technology, coupled with the impact of this epidemic, people's travel radius is shrinking, and people will be more willing to choose small-capacity travel modes in the choice of travel modes. This change in travel mode and choice preference is also forcing road passenger transport enterprises to accelerate the adjustment of vehicle structure and the change of transportation organization mode in advance.
the development of road passenger transport has been marginalized, and most of the passengers are middle-aged and elderly people. Because of the prevalence of network car, road passenger transport enterprises are more dangerous. Many people are speculating that, just as the former paper media may be banned by new media, passenger transport enterprises will also be banned by online car.
Ximei thinks it won't, but it will ban some classes and change the business model.
there is no market for road passenger transport, but the current business model does not meet the needs of market development.
At present, the market demand of younger customers is not just about going to one place, but has increased to personalized and customized ride demand such as high efficiency and convenience, door-to-door pick-up, real-time reservation and good ride environment.
through the booking platform, passengers can book their travel needs in advance (including travel time, number of people traveling, vehicle type selection, etc.). Road passengers should use an efficient and convenient transportation mode and a systematic driver vehicle management and monitoring platform to allow passengers to complete their travel.
But now many road passenger transport enterprises in China are already trying seven customized passenger transport modes, such as chartered passenger transport, car rental and so on. The shift line operating vehicles will be changed from big to small, and the transformation modes such as customized passenger transport, car rental and chartered car will be the top priority for the medium and long-term business structure adjustment of road passenger transport enterprises in the future.
Industry cooperation * * * wins
Not only road passenger transport enterprises, but also the trend of tourism consumption will undergo more profound changes.
more and more people will choose the free travel mode, the consumption power of free travel will be further strengthened, and the traditional way of traveling with a group needs to be transformed. In addition to go on road trip, tickets+tickets+scenic through trains, tourist chartered cars, customized reservation guides, etc., will further become the mainstream products of free travel.
Therefore, Ximei suggested that road passenger transport enterprises should make accurate positioning when transforming tourism, formulate the strategy of "integration of transportation and tourism", focus on the product positioning, planning and design of "transportation and tourism", cooperate with the tourism industry to win, and create an integrated transportation and tourism service product system.
In addition to the integrated development of transportation and tourism, road passenger transport enterprises can also increase the scope of sideline business, integrated development of stations and other transformation strategies.
Industry executives in the western region have put forward two transformation ideas: "First, guided by the" postal "transformation development model, we should integrate the advantages of station resource development in various places, strengthen and implement the comprehensive service industry alliance system such as logistics warehousing and commerce, and transform the station into a tourism distribution center, a logistics warehousing center and a wholesale and commercial center for famous and special products; The second is to enter the life service industry that is closely related to everyone, such as property management, domestic service, hotel catering and other service industries. "
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