"Brother Beard" Ge Wei is sitting in front of us.
It's a warm and cold day in February. He is dressed in a simple black hoodie, jeans, and two signature moustaches. He is slender and neat, and it is easy to see that he is a sports enthusiast. When he speaks, he gives people a thoughtful look.
"Brother Beard" is known in half of Chongqing's real estate circle. He is famous not only because he is a real estate "old Jianghu" who entered the industry in the 199s, but also because he was successful as a teenager, but lost all debts of more than 3 million yuan in his fifties, and turned into a "online celebrity" at the age of 6 and began to make a comeback.
After the peak to the bottom, he is still a firm entrepreneur. The matchmaker made an exclusive interview with "Brother Beard" and listened to his sharp interpretation of life, the new track, and his persistent love and painful reflection on entrepreneurship.
(The matchmaker talks to Brother Beard)
"Entrepreneurship:
9% of small and medium-sized entrepreneurs are fooling around
Matchmaker: You have a deep reflection on your failure. If you can go back in time, what is the last thing you will do?
Brother Beard: I will never make the same mistake again. I don't study, I don't fear and I don't cherish. These three are the most important reasons for my failure. To start a business, you must first learn. I have met more than 37 entrepreneurial losers, and they have one thing in common: none of them read books, and they are all self-righteous. Many people haven't realized this problem yet, and only attribute their failure to their bad luck. For example, I met a liquor salesman and a land reclamation worker, and they failed. Up to now, they still think that if a certain situation hadn't happened, they wouldn't have reached this step, but they didn't realize that their failure had laid the groundwork for their own cognition.
followed by awe, awe of legal rules and awe of commercial game rules. Personal feelings, likes and dislikes must not be confused with business. Business belongs to business, and life belongs to life. Two parallel lines never intersect. For example, if a friend is in a difficult situation, you can lend him tens of thousands without paying him back, but you can't mix human feelings with business.
and treasure. I understand that success is an instant. Many entrepreneurs make money in just one or two years, and they have caught the wind. Many people only have a few years to really do things. Many times, it is not that you haven't done it, but that you are waiting. When you are rich, you are safe, you are not enterprising, and there is no pressure.
Many entrepreneurs waste most of their time attending meaningless parties, instead of studying on the basis of existing wealth, to improve their cognition, and to standardize and systematize their business behavior.
I've made such mistakes, too. I was content with the status quo and went there when I was invited by a friend, feeling that I had nothing to do. But how can a person have nothing to do? Reading, studying, and strengthening yourself are just things you didn't expect to do, wasting your time on ineffective things.
So, I'm actually busier now than before, and I don't see any meaningless invitations. I set a strict timetable for myself, when to read books, make videos and write ... Now, what I lack most is time.
Looking back, 7% or 8% of what I did before was wrong, and it was all disorderly. 9% of small and medium-sized entrepreneurs, like me, are also fooling around. It's not that they want to mess around, but there is no framework to support their three views, pattern, specialty and so on. They don't know how to do it correctly.
(Luo Yonghao calls Brother Beard)
We have teachers for everything, but when we start a business, we have no teachers and no teaching materials. If we are completely blind, even if we fail, we will fail in a muddle.
In my opinion, the cause of failure must first be sought from the inside. Entrepreneurship can be said to be a process of self-cultivation, fighting against one's own weaknesses and defeating oneself. To succeed in starting a business, we must overcome our own weaknesses.
Matchmaker: What advice would you give them as a person who has been there? For example, how to study?
Brother Beard: Reading can be seen from the books that affect the three views and patterns, which is the anchor of the sea. Other skills are pediatrics.
Now I just need to find a good book, and I'm happier than making a million dollars. If a fan recommends a good book to me, I will send a WeChat to thank him.
One thing I really want to do now is to guide everyone to read books and get through the link between knowledge and practice. Through learning, you will have your own views and thoughts on the world, and those things that belong to you are the most important.
Learning to think is the first thing to start a business. Because the success of entrepreneurship lies not in "skill" but in the strategic level.
I have a hobby. When I walk down the street, I will look at the storefront on the street and guess which ones will "die", and nine times out of ten I will guess. For example, there is a down jacket shop in a community commercial street, which sells down jackets, but the monthly rent is more than 2 thousand, which is doomed from the beginning. There is a tobacco shop near my home. I bet my little daughter that a customer gave you ten dollars, but she didn't get the money for two years.
I have a fan who runs a homestay in a pedestrian street, and the rent is more than 6, yuan. At the beginning, he set up this shop because it was well decorated. I told him that the success of opening a shop is not whether the stone is real or not, whether the decorative painting is printed or not, but why you want to open this shop. The ability to choose the right track is the necessary qualification for an entrepreneur to succeed.
Matchmaker: In addition to personal factors, there are also big environmental factors in starting a business. You are an early entrepreneur. What do you think is the difference between the present entrepreneurial environment and your original one?
Brother Beard: I think the environment and opportunity for starting a business are many times better than I was then. The market in China is too big now, and the business ecology is varied, so you can make money by doing anything. There used to be 72 lines, but today there are more than 72 lines. Even walking and bathing dogs earn money.
There are more people starting businesses, and some people think it is difficult to start businesses now. I don't think there is such a thing. I have personally experienced the era of real estate entrepreneurship and the era of Internet entrepreneurship, and each era has something to say and do. But now there are more and more billionaires, and the wealth of Forbes list is rising every year. How did those people come?
When I started my business, some people said that I was courageous. In fact, courage is only one of them. It is more important to have entrepreneurial thinking and cognition. It is because of this knowledge that you are courageous.
(live broadcast by Ge Wei)
Nowadays, with the development of society and technology, more new racetracks have emerged. For example, driverless driving was unimaginable five years ago. But who will think deeply about these new industries?
The increase of racetracks and the subdivision of industries all mean opportunities. A domestic service has many subdivisions. You feel that the environment is not good, but your thinking has not improved. There are many entrepreneurial failures in every era. For entrepreneurs, there is no correct era, only correct thinking.
It says that there is no shortage of talents in the Internet age
Matchmaker: Did you encounter any difficulties when you started to learn new media by yourself at the age of 6?
Brother Beard: I think new media is not an obstacle for me. I like the new media play, and I like to get in touch with the back waves. I will "light up my eyes" when I see the post-9 s. I am exposed to new things not only today, but also in real estate in the 199s and the Internet after 2. Now I have caught up with the goods brought by the Internet. I'm still learning the meta-universe. Some of my ideas are more fashionable than young people.
Another advantage of mine is that I have accumulated both practice and theory in starting a business.
At present, there are many entrepreneurial failures and debts, but many failed people lack the ability to sum up the failed experience; Some people have theoretical and knowledge reserves, but no practical experience. And I have it at the knowledge level, the practice level and the thinking level. At present, I am the only one who can completely form a set of online courses from the experience of entrepreneurial failure nationwide.
In my opinion, in the Internet age, there is no shortage of talents. Even if you do push-ups well and stir-fry pork well, you will have a chance to realize it. It's 222, and you still have a talent, so you should reflect on it yourself.
"said real estate:
People have temperament, and houses also have temperament
Matchmaker: Now the real estate industry has reached a critical point, and some people say that real estate is not easy to do. As an insider who set foot in real estate in the 199s, what do you think?
Brother Beard: Of course you can do real estate. Some people say that real estate is the Red Sea and the catering industry is also the Red Sea, but the advantage is that everyone needs it. European and American countries have developed to this day, and the real estate industry is still promising. The key is how to do it
I think we should tap the pain points of the real estate industry. People have temperament, so does the house. A good house makes people like it at first sight and can enjoy the life in the house.
For example, what is a good bathroom? Eighteen uses of the bathroom, anyone to dig? At present, the utilization rate of the living room is very low, and no one watches TV. I have a friend whose living room is a ping-pong table, and a tablecloth is a table when people come. How to adapt to these new demands? These things have not been thought through, how can real estate be transformed?
A house is not only for living, but also has many functions to explore. Why do people like to stay in five-star hotels? Because someone does laundry and cleaning, has entertainment places, walks the dog, helps you, and even has social functions. This kind of house is what people want.
Now the demand has changed, the consumption has been upgraded, and we are still building houses with the thinking of 3 years ago. Of course, it is getting narrower and narrower. Real estate, you see, is the Red Sea, but there are still many points to be discovered.
Life:
I've lived two lives, and the world is worth it
Matchmaker: What do you think of your life after so much experience?
Brother Beard: I lived once as a rich man and once as a poor man, which is equivalent to two lives, and it is also worth living in the world. If I can succeed again, it will be different from my previous success, because this life experience has completely transformed me. I think what I am doing now is more useful to the society. No matter how many real estates I developed before, what I am doing now is not as valuable.
(Ge Wei, who keeps exercising)
"said the new book:
Now is the best time to start a business
Matchmaker: You are writing a new book about starting a business now, can you give us some spoilers?
Brother Beard: Sure. My book is divided into three parts:
The first part is my story, which tells my experience of starting a business and failing to start a business.
The second part is the pit of entrepreneurship, which analyzes how to avoid the pit for entrepreneurs.
the third part is the post-entrepreneurial era.
personally, I think this part is the essence of this book. I have a point here. Now is the best time, and China is the best country to start a business. China's 4 years of reform and opening-up are all about preparing for the future, just warming up. I have prepared more than a dozen arguments to support this view. My initial intention in writing this book is to help entrepreneurs reduce their failures.
(Ge Wei at work)
Matchmaker's observation:
Starting a business has given Ge Wei the highlight of his life and left him with nothing.
to this day, he starts all over again, but his love remains the same.
After listening to Ge Wei's talk, there is a sense of stability, but there is no lack of confidence and spirit.
Between the lines, we can feel that he still has positive expectations and longings for success.
he has been very calm about his past failures.
He said that failure was an opportunity given to him by God to discover a more exciting new track.
The matchmaker thinks that Ge Wei may be envied by many people, not only because he has been brilliant, but also because he has a firm direction in his heart and brave steps at his feet. If you have love, you are still a teenager.